Advertising: Ad Specifications

Acceptable art formats include:

Digital files: Press-ready PDF preferred. Files may be submitted from either Mac or Windows platform. (Please be aware that files submitted from Windows platform may require font substitution when imported to Macintosh QuarkXPress files. Every effort will be made to match fonts specified.)

Submit files on the following media:

Files will be placed in QuarkXPress. InDesign files will be exported to a PDF and placed in QuarkXPress. All graphic files (i.e., Illustrator, Photoshop) must be either vector art or 300 dpi .eps or .tif files. Please do not send Illustrator files with Photoshop files embedded. All PDF files must be high-resolution press optimized with fonts embedded. Use process color (CMYK). Include all fonts necessary for the output of your file. OpenType fonts preferred.

Digital Image Specifications:

Greyscale or color file, .jpg, .tif, or .eps: 300 ppi (pixels per inch). Bitmap image: 600 ppi. No .gif files.